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Company of Good launches.

A first step — helping companies give back with purpose and intent.

Good Workplace, Real People

Behind every COG Mark is a team of people who experience good a little differently at their workplaces.

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"Being a Company of Good means our business focus is not just on profit, but also on people and the planet. This is why we intentionally create a safe space for pro bono coaching."
Jade Life & Wellness Academy Coaches
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"True Hospitality extends beyond our guests—it is reflected in how we care for our colleagues, support our community, and lead with purpose. As a Company of Good, we believe every act of care, big or small, creates a lasting positive impact."
Greg GubianiGeneral Manager
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"To me, being a Company of Good means championing meaningful change, inspiring others to do good alongside us, and leaving every community stronger than we found it."
Tan Xiang Ping
Tan Xiang PingManager

How an employee saw purpose come to life at UOB

#StoriesofGood

UOB

UOB

More than 15 years after leaving UOB, Leonard Tan returned to the Bank with a very different purpose. Returning to UOB felt both familiar and different – a kind of homecoming, but with a broader perspective as he stepped into work focused on growing UOB’s social impact outcomes.

"“UOB has demonstrated that it is a true ‘Company of Good’ by virtue of its consistent strategy and approach, authentic care for communities in need, commitment through investing in resources and efforts, and bringing the whole organisation along to achieve the impact and desired outcomes""

- Leonard Tan, Senior Vice President and Head of Group Corporate Social Responsibility, UOB

How an employee saw purpose come to life at DBS

DBS STORY

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story time

"toy story"

- toy story

Come Be a Part of COG10

From community events, roving fairs to workplace initiatives - COG10 is being marked all across Singapore. 

See how brands are celebrating COG10arrow down